About us

Bringing Japan to Your Home

FATE is a service that connects the world with Japan’s finest products.

We deliver high-quality, irreplaceable products to your home — from Japanese tradition, taste, craftsmanship, beauty, culture, and more.

Enjoy a truly one-of-a-kind experience that cannot be found anywhere else.

Quality Comes First

We only offer products that our founder, YUKI, personally recognises as authentic — based on experience travelling all across Japan and to more than 50 countries around the world.

The prices of our products vary, but every item is top-class in its own category.

Because we value quality above all else, we purchase each item on your behalf after every order is placed, then ship it directly to your home.

For this reason, some products may suddenly become out of stock or may take longer to prepare. Thank you for your understanding.

Bringing New Life to Tradition

In addition to offering wonderful value to our customers, we have another important mission.

Due to Japan’s declining birthrate and ageing population, many long-standing traditional crafts are struggling to find successors, and the number of workshops is decreasing year by year.

Many artisans face challenges such as, “If only we had more sales, we could continue,” or “We want to expand overseas, but we cannot speak English.”

We created this service to help change that situation.

We Offer Free International Shipping

Many Japanese online shops offer international shipping, but in most cases, expensive shipping fees are added after the order is placed.

At FATE, orders over $650 include completely free international shipping, and you will not be charged any additional shipping fees after placing your order.

*For orders under $650, we will calculate the shipping fee after purchasing and packing the items, then send you a separate invoice.

We Are Looking for Partners to Share Our Products

We are looking for partners who can help share the appeal of our products through SNS and other platforms.

If you are interested, please contact us through our contact form.