ELIXIR THE SERUM

Main Features
ELIXIR Superior The Serum aa is a Japanese medicated high-performance serum designed to support ELIXIR’s signature “tsuyadama” glow — skin that looks firm, bright, smooth, and radiant.

It combines advanced skincare technology with Coaximide, a high-performance moisturizing ingredient, plus 21 beauty ingredients including Tranexamic Acid, a brightening active ingredient. The formula delivers ingredients quickly into the stratum corneum and approaches multiple adult skin concerns. In Japanese skincare, brightening care means helping suppress melanin production and preventing dark spots and freckles.

Coaximide
Coaximide, hydroxyethyl ethylene urea, is included as a firmness-supporting and moisturizing ingredient. It helps care for skin concerned with dryness and lack of firmness, supporting a fresh and healthy-looking complexion.

Tranexamic Acid
Tranexamic Acid is included as a brightening active ingredient. It helps suppress melanin production and prevent dark spots and freckles, making it easy to recommend for customers who want clearer-looking, more luminous skin.

Texture and Use
The serum has a gel-liquid texture that fits easily into morning and evening skincare routines. Use after lotion, applying two pumps over the entire face.

Usage Period Guide
One 50mL bottle lasts approximately 1.5 months when used as recommended.

Product Size
Width 51mm × height 122mm × depth 52mm

Awards
It ranked No.1 in the Serum category for Shiseido’s 2025 first-half and second-half Best Hit Cosmetics.

Formula and Notes
The formula is allergy-tested and non-comedogenic, but this does not guarantee that allergies or breakouts will not occur for everyone. The bottle is made of glass, so it should be handled carefully and lifted by the glass container, not by the cap.