Main Features
Hada Labo Shirojyun Premium Medicated Whitening Lotion Rich Type is a Japanese quasi-drug lotion designed for moisture and dark spot prevention care. It contains tranexamic acid as a whitening active ingredient and dipotassium glycyrrhizate as an anti-inflammatory active ingredient. It helps deliver moisture to the stratum corneum while supporting prevention of dark spots and freckles. In this context, “whitening” means helping suppress melanin production to prevent dark spots and freckles.
Moisturizing and Skin-Conditioning Ingredients
It contains vitamin C derivative and vitamin E as skin-conditioning moisturizing ingredients, plus nano hyaluronic acid and sodium hyaluronate as moisturizing ingredients. The rich type texture is suitable for skin that needs both moisture and brightening-focused care.
Simple and Gentle Formula
The formula is mildly acidic, similar to healthy bare skin. It is fragrance-free, colorant-free, mineral oil-free, alcohol/ethanol-free, and paraben-free, making it easy to recommend for customers who prefer simple Japanese medicated skincare.
Difference from the Gokujyun Series
Gokujyun Premium focuses mainly on rich hydration.
Shirojyun Premium is better for customers who want hydration plus dark spot and freckle prevention care, especially after UV exposure.
Recommended For
This lotion is easy to recommend for customers who want to start dark spot prevention care, are often exposed to UV rays, have dry skin but still want brightening-focused skincare, or prefer fragrance-free Japanese drugstore skincare.
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