Main Features
SEKKISEI Brightening Day Care Advance is a Japanese medicated morning UV emulsion that works as an emulsion, sunscreen, and makeup base in one product. It helps protect the skin from UV damage while moisturizing the skin and supporting a bright, translucent-looking finish.
Brightening and Rough Skin Care
The formula contains the licorice-derived active ingredient W-Glycyrrhetinic Acid Stearyl. It helps suppress melanin production to prevent dark spots and freckles while also helping prevent rough skin. In this context, “brightening” means helping suppress melanin production to prevent dark spots and freckles.
Moisturizing Yet Lightweight Texture
The smooth moisture formula balances a rich moisturizing feel with a lightweight finish that is comfortable for morning use. It helps protect the skin from dryness and UV damage while supporting a plump, fresh, hydrated-looking skin impression.
Works as a Makeup Base
It helps smooth uneven skin texture and improves the fit of foundation. The formula also contains translucent powder and makeup-lasting ingredients to support a brighter-looking finish and help prevent makeup breakdown. This is a makeup effect.
75% Serum-Like Formula
The formula contains 75% beauty serum ingredients, excluding powder and UV absorbers from the emulsion. This makes it feel more like skincare while still offering strong daytime UV protection.
Japanese Job’s Tears Extract
The formula contains a high concentration of domestically grown Job’s tears extract to help care for dullness caused by dryness and support a clear, moisturized skin impression.
Airborne Particle Protection
In addition to UV protection, it helps protect the skin from airborne particles such as pollen, PM2.5, dust, and dirt.
Fragrance and Formula
It has a fresh, clear natural floral scent and a natural origin index of 59%.
How to Use
In the morning, after applying lotion, take about a 1-yen coin-sized amount onto the palm and gently blend it into the skin. It can also be used as the final step of morning skincare. If using foundation, apply it after this product.
Difference from Brightening Emulsion
Brightening Emulsion is a moisturizing emulsion used after lotion and can be used as part of regular skincare.
Brightening Day Care Advance is a morning UV emulsion that combines emulsion, sunscreen, and makeup base functions in one step.
Recommended For
This product is easy to recommend for customers who want a simple morning routine, a 3-in-1 emulsion-sunscreen-makeup base, SPF50+ PA++++ UV protection, dark spot prevention, rough-skin care, or a Japanese skincare-style sunscreen with a moisturizing but lightweight finish.





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